The word organic refers to the way farmers and ranchers grow and process their products. Organic processes are designed to encourage soil and water conservation and reduce pollution. The interest in organic products among consumers has increased for several reasons including: • Taste – some consumers prefer the taste of organically grown produce and meats • Pesticides – consumers want to limit their exposure to pesticides and dangerous chemicals • Food additives – consumers want to limit additives such as sweeteners, coloring, preservatives and antibiotics • Environment – buying organic also helps the environment. Organic practices benefit the environment by reducing pollution and conserving water and soil quality, often restoring the land to its natural grasses and habitats. According to the USDA only 0.5% of crops and pasture land are organic. That means 99.5% of farm acres in the U.S. are at risk of exposure to noxious chemicals. Organic ranchers and farmers use different, natural methods for weed control, treating diseases in crops and livestock, and managing pest control including natural fertilizers and crop rotation. Organic practices promote biodiversity. Organic farms and ranches are thriving, diverse habitats. Native plants, birds, and insects usually return after the first season of organic practices. An organic farm or ranch may not always be the most efficient at first. It is definitely slower, harder, and more complicated. But the end result – better, healthier food and a restored environment makes it well worth the struggle.